National Occupation List occupation
Influencer is occupation 212115 on the National Occupation List (NOL) V3.0, Stats NZ's New Zealand occupation classification, at NOL skill level 2. It has no ANZSCO 1.3 code of its own, and Stats NZ does not map it to one.
Stats NZ describes the requirement for NOL skill level 2 as:
NZQCF Diploma, or at least three years of relevant experience may substitute for the formal qualification (NZQCF Level 5-6/NOL Skill Level 2).
A skill level describes the occupation, not you. Immigration New Zealand matches a job to the single closest occupation, and the skill level comes from that occupation; more experience does not move an occupation to a higher level.
Creates personal and promotional social media content for their followers including filming and photographing images and videos to use for social media posts, creating promotional content for their products and brands, regularly engaging interactively with their audience and offering comment or insight on topics of interest.
This occupation requires high levels of creative talent or personal commitment and interest as well as, or in place of, formal qualifications or experience.
Immigration New Zealand accepts only the NOL occupations on its published list, and only for an AEWV or job check. Influencer is not on that list as at 31 October 2026, so every visa currently uses an ANZSCO occupation and its skill level. INZ's NOL list.
Stats NZ does not map this occupation to any ANZSCO 1.3 occupation, so for a visa the rules depend on which ANZSCO occupation is the closest match to the actual job.
Rules as published by Immigration New Zealand. Lists synced 31 October 2026. Each visa has further requirements beyond skill level, including pay and work experience.
Picking the right occupation decides the skill level, and with it the visa rules above. Talk it through with us: we will listen to your situation and match you with the right IAA-licensed adviser. You can also check your pay and work experience against the residence wage rules with our calculator.
Influencer is occupation 212115 on Stats NZ's National Occupation List.
NOL skill level 2, where 1 is the most skilled and 5 the least. NZQCF Diploma, or at least three years of relevant experience may substitute for the formal qualification (NZQCF Level 5-6/NOL Skill Level 2).
Not yet. Immigration New Zealand accepts only the NOL occupations on its published list for an AEWV or job check, and Influencer is not on it as at 31 October 2026. Stats NZ does not map it to an ANZSCO 1.3 occupation, so an application uses the ANZSCO occupation closest to the actual job.
Sources: National Occupation List V3.0.0, Stats NZ, CC BY 4.0, synced 1 November 2026; Immigration New Zealand occupation lists, synced 31 October 2026. This page reproduces published classifications and Immigration New Zealand's lists. It is general information, not immigration advice. ProVisas is a licensed New Zealand immigration advisory firm (IAA Licence 201301110).
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