ANZSCO 1.3 occupation

Public Relations Manager: ANZSCO code 131114

Public Relations Manager is occupation 131114 in ANZSCO 1.3, the classification Immigration New Zealand uses for most work visas and every Skilled Migrant Category application. It sits at ANZSCO skill level 1, in unit group 1311 Advertising, Public Relations and Sales Managers.

ANZSCO code
131114
Skill level
1
Unit group
1311 Advertising, Public Relations and Sales Managers
Green List
No

Public Relations Manager: qualifications and experience required in New Zealand

ANZSCO places this occupation at skill level 1. For New Zealand, ANZSCO describes the qualifications and experience as:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Under the National Occupation List, code 131114 is "Communications Manager" at NOL skill level 1: Bachelor degree or higher qualification, or at least five years of relevant experience may substitute for the formal qualification (NZQCF Level 7-10/NOL Skill Level 1).

A skill level describes the occupation, not you. Immigration New Zealand matches a job to the single closest occupation, and the skill level comes from that occupation; more experience does not move an occupation to a higher level.

What does a public relations manager do?

Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

Tasks for unit group 1311 Advertising, Public Relations and Sales Managers include:

  • Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
  • Directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
  • Directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
  • Directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

Other job titles under ANZSCO 131114

Alternative titles and specialisations from ANZSCO, and job titles Stats NZ lists under the same code:

  • Communications Manager
  • Corporate Affairs Manager
  • Corporate Relations Manager
  • PR Manager
  • Public Affairs Manager
  • Community Relations Manager
  • External Relations Manager
  • Media Relations Manager
  • Client Delivery Manager
  • Communications Executive
  • Communications Project Manager
  • Corporate Account Manager (Advertising)
  • Corporate Communications Manager
  • Customer Relationship Manager
  • Director Marketing and Communications
  • External Communications Manager
  • Information Centre Manager
  • Information Management Strategist
  • Information Manager
  • Information Service Manager
  • Intelligence Coordinator Manager
  • Media Services Manager
  • National Information Service Manager
  • Professional Relations Manager
Show 5 more
  • Programme Manager (International)
  • Programme Manager (Public Relations)
  • Public Relations Executive
  • Sport Development Manager
  • Relationship Manager

What skill level 1 means for New Zealand visas

Visa rule For this occupation More
Accredited Employer Work Visa: longest visa Up to 5 years for skill level 1 to 3 roles. AEWV guide
AEWV: evidence of English Not required for skill level 1 and 2 roles. AEWV guide
Supporting a partner's visa The skill level 1 to 3 wage threshold applies. Partner of a Worker
Skilled Migrant Category: Skilled Work Experience pathway Open to skill level 1 to 3 occupations, with work experience and pay requirements. Skilled Work Experience pathway
SMC red and amber lists Not on either list. INZ's lists
SMC Trades and Technician pathway Not on INZ's list of eligible occupations. INZ's list
Green List No Green List role is listed under this code. INZ's Green List

Rules as published by Immigration New Zealand. Lists synced 31 October 2026. Each visa has further requirements beyond skill level, including pay and work experience.

National Occupation List occupations for ANZSCO 131114

Stats NZ's National Occupation List is gradually replacing ANZSCO. These NOL occupations map to ANZSCO 131114. Immigration New Zealand accepts a NOL code only for an AEWV or job check, and only for occupations on its published list; for any other visa, use the ANZSCO code.

NOL code NOL occupation NOL skill level INZ accepts for an AEWV
131114 Communications Manager 1 Not yet
131115 Business Development Manager 1 Not yet

More about this job in New Zealand

Stats NZ links this occupation to Tahatū, the government careers website, which has more about the work in New Zealand, including pay: Public relations manager .

Not sure this is your occupation?

Picking the right occupation decides the skill level, and with it the visa rules above. Talk it through with us: we will listen to your situation and match you with the right IAA-licensed adviser. You can also check your pay and work experience against the residence wage rules with our calculator.

Frequently asked questions

What is the ANZSCO code for Public Relations Manager?

Public Relations Manager is ANZSCO 1.3 occupation 131114, in unit group 1311 Advertising, Public Relations and Sales Managers. Immigration New Zealand uses ANZSCO 1.3 for most work visa applications and all Skilled Migrant Category applications.

What skill level is Public Relations Manager?

ANZSCO skill level 1, where 1 is the most skilled and 5 the least. Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Is Public Relations Manager on the Green List?

No Green List role is listed under ANZSCO 131114 on Immigration New Zealand's Green List as at 31 October 2026.

Sources: ANZSCO version 1.3, Australian Bureau of Statistics, CC BY 4.0, synced 31 October 2026; National Occupation List V3.0.0, Stats NZ, CC BY 4.0, synced 1 November 2026; Immigration New Zealand occupation lists, synced 31 October 2026. This page reproduces published classifications and Immigration New Zealand's lists. It is general information, not immigration advice. ProVisas is a licensed New Zealand immigration advisory firm (IAA Licence 201301110).