ANZSCO 1.3 occupation

Marketing Specialist: ANZSCO code 225113

Marketing Specialist is occupation 225113 in ANZSCO 1.3, the classification Immigration New Zealand uses for most work visas and every Skilled Migrant Category application. It sits at ANZSCO skill level 1, in unit group 2251 Advertising and Marketing Professionals.

ANZSCO code: 225113
Skill level: 1
Unit group: 2251 Advertising and Marketing Professionals
Green List: No

Marketing Specialist: qualifications and experience required in New Zealand

ANZSCO places this occupation at skill level 1. For New Zealand, ANZSCO describes the qualifications and experience as:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Under the National Occupation List, code 225113 is "Marketing Specialist" at NOL skill level 1: Bachelor degree or higher qualification, or at least five years of relevant experience may substitute for the formal qualification (NZQCF Level 7-10/NOL Skill Level 1).

A skill level describes the occupation, not you. Immigration New Zealand matches a job to the single closest occupation, and the skill level comes from that occupation; more experience does not move an occupation to a higher level.

What does a marketing specialist do?

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Tasks for unit group 2251 Advertising and Marketing Professionals include:

Planning, developing and organising advertising policies and campaigns to support sales objectives
Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
Analysing data regarding consumer patterns and preferences
Interpreting and predicting current and future consumer trends
Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Other job titles under ANZSCO 225113

Alternative titles and specialisations from ANZSCO, and job titles Stats NZ lists under the same code:

Marketing Consultant
Marketing Coordinator
Marketing Officer
Brand Manager
Category Manager
Product Manager
Sales Promotion Officer
Business Forecaster
International Marketing Officer
Marketing Support Coordinator
Promotions Coordinator
Sales Account Manager
Sales Coordinator
Sales and Marketing Coordinator
Marketing Professional
Promotions Officer
Merchandise Planning Manager
Sales Analyst
Digital Commerce Specialist
User Acquisition Analyst
CRM Production Specialist
Online Marketer
Sales Operations Specialist
Senior Sales Operation Specialist

What skill level 1 means for New Zealand visas

Visa rule	For this occupation	More
Accredited Employer Work Visa: longest visa	Up to 5 years for skill level 1 to 3 roles.	AEWV guide
AEWV: evidence of English	Not required for skill level 1 and 2 roles.	AEWV guide
Supporting a partner's visa	The skill level 1 to 3 wage threshold applies.	Partner of a Worker
Skilled Migrant Category: Skilled Work Experience pathway	Open to skill level 1 to 3 occupations, with work experience and pay requirements.	Skilled Work Experience pathway
SMC red and amber lists	Not on either list.	INZ's lists
SMC Trades and Technician pathway	Not on INZ's list of eligible occupations.	INZ's list
Green List	No Green List role is listed under this code.	INZ's Green List

Rules as published by Immigration New Zealand. Lists synced 31 October 2026. Each visa has further requirements beyond skill level, including pay and work experience.

National Occupation List occupations for ANZSCO 225113

Stats NZ's National Occupation List is gradually replacing ANZSCO. These NOL occupations map to ANZSCO 225113. Immigration New Zealand accepts a NOL code only for an AEWV or job check, and only for occupations on its published list; for any other visa, use the ANZSCO code.

NOL code	NOL occupation	NOL skill level	INZ accepts for an AEWV
225113	Marketing Specialist	1	Not yet
225114	Content Creator (Marketing)	1	Not yet

Not sure this is your occupation?

Picking the right occupation decides the skill level, and with it the visa rules above. Talk it through with us: we will listen to your situation and match you with the right IAA-licensed adviser. You can also check your pay and work experience against the residence wage rules with our calculator.

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Frequently asked questions

What is the ANZSCO code for Marketing Specialist?

Marketing Specialist is ANZSCO 1.3 occupation 225113, in unit group 2251 Advertising and Marketing Professionals. Immigration New Zealand uses ANZSCO 1.3 for most work visa applications and all Skilled Migrant Category applications.

What skill level is Marketing Specialist?

ANZSCO skill level 1, where 1 is the most skilled and 5 the least. Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Is Marketing Specialist on the Green List?

No Green List role is listed under ANZSCO 225113 on Immigration New Zealand's Green List as at 31 October 2026.

Sources: ANZSCO version 1.3, Australian Bureau of Statistics, CC BY 4.0, synced 31 October 2026; National Occupation List V3.0.0, Stats NZ, CC BY 4.0, synced 1 November 2026; Immigration New Zealand occupation lists, synced 31 October 2026. This page reproduces published classifications and Immigration New Zealand's lists. It is general information, not immigration advice. ProVisas is a licensed New Zealand immigration advisory firm (IAA Licence 201301110).